Hi, I'm Mariam!

Cairo- based psychologist, educator, podcaster, brand owner and most importantly
a mother of two lovely boys.

Very Into: Plants (65+ and counting), sunsets, outdoors, coffee, chocolate, deep conversations, interiors, wood decor (When asked what would I do in another life I’d be a DIY carpenter working from my garage)

Here’s a background story:

Growing up as a perfectionist, I was determined to get a grip on life and do everything right. I followed the script: school led to college, where I double majored to gain skills that would benefit our family business. I got married young and welcomed one child, then two. However, I quickly learned how challenging parenting can be. Seeking help from a psychologist—an uncommon choice fifteen years ago—opened my eyes to profound truths about myself. Each revelation fueled my curiosity and deepened my interest in self-awareness and personal development.

This journey inspired me to leave behind my college degree and MBA to start anew by studying psychology. I pursued a bachelor's degree and then a master's degree, which led to a complete career shift. Over the past ten years, I have been dedicated to training others in parenting and mental health, realizing that this work is my true calling.
Today, I run two companies: Parenting Formula, an educational platform for parents and caregivers, and WordsCO, the first words company in the Middle East. WordsCO is a brand centered on the power of language, combining my love for words with my passion for wood, interiors, and home decor.

How can I help you as a parent?

As a Certified Positive Discipline Educator, Counseling Psychologist, and Mom of Two, I have gained insights that can transform your parenting journey.
As a new parent, I initially relied on the classic reward-punishment parenting model. However, I quickly realized this was leaving me feeling disconnected from my kids and insecure in my parenting abilities.
I pursued studies in psychology and parenting in the US, only to find that much of the knowledge did not fit the needs of the Egyptian household at the time.
This motivated me to test and innovate everything I learned—such as communication skills and conflict resolution—into a positive parenting approach that resonates with our culture.
Since then, my mission has been clear: to empower other parents to create a peaceful and fulfilling environment in their homes and within themselves.
Having dedicated over 7,000 hours to guiding mothers toward effective and positive parenting, I inspire them to become the mothers they aspire to be

How can I help you as a parent?

Customized Strategies for Egyptian Families:

I develop practical parenting strategies tailored specifically for the unique cultural dynamics and challenges faced by Egyptian families, ensuring you feel understood and supported.

Building Effective Communication: 

I provide tools and techniques to enhance communication between you and your children, fostering open dialogue that strengthens your relationship and promotes emotional well-being.

Empowering Conflict Resolution:

I teach conflict resolution skills that help you manage disputes calmly and constructively, turning potential arguments into valuable learning moments for both you and your children.

Fostering Emotional Intelligence:

I offer guidance on nurturing emotional intelligence in your children, equipping them with essential life skills that build resilience and empathy.

Words | live by

“All our dreams can come true, if we have the courage to pursue them.”
Walt Disney

Become a better parent today!

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